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Over $4,000 for three days’ work a month

Smart marketers realize that coaching is made much more difficult by the need to schedule your time with that of your client

If your client works full-time (not to mention being in another country) it’s often tricky trying to co-ordinate a time to jump on a Skype call that is convenient for both of you…

…especially if you’ve allocated one day a week for the next 4 weeks to run your coaching program over.

There is a simpler way…

It will also bring a lump sum into your account AND makes it easier on both you and your client when it comes to arranging coaching times

It’s this:

Sell slots.

I’ve done this in the past and plan to do it very soon again.

Here’s how it’s done…

If you charge $200 an hour for your time, you should create a site that you can open each month where your clients can pre-book your time.

So $200 would buy one hour of your time

$1000 would buy 6 hours (you throw in an extra hour for bulk booking)

The beauty is that these slots can be redeemable over whatever period you choose – a month, three months, a year…

It’s up to you.

All you need to do is use an online diary such as appointlet.com so your customers can schedule online when they want to use their hours with you.

Of course, you can block off times when you don’t want to work too.

If you wish you can allocate just three days per month in one go to work with your clients or you can schedule out the equivalent of three days work over the whole month working just an hour a day or so.

Personally I like to get into the ‘mindset’ of coaching and work multiple hours per day.

It’s up to you

If you work the equivalent of just THREE days per month (at seven hours per day) you’d bring in $4,200 at $200 an hour.

Of course, you could also sell hours on an ongoing basis as part of a funnel or upsell structure and let your clients redeem their time at any point up to (for example) 18 months in the future.

Remember you’re getting paid at the time of the booking they book – you don’t have to wait until they redeem their time to bank the money.

It’s a wonderfully flexible and relaxed attitude to coaching in my opinion and even better, it allows your clients to prepare for their hour, and to use them at key points within their business expansion.

They might want an hour’s brainstorm with you initially and then implement your suggestions before coming back 3 weeks later to discuss their results.

Flexibility makes for great coaching and successful clients.

AND lump sums in your account when you need them by selling your time upfront.

If you found this helpful and informative, there are nine more  – no optin, 100% free, short, to the point reports like this – CLICK HERE

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$14,500 a month from giving people permission to become successful!

I really like this

..and I’m kind of proud of it too because this is a client of mine, who is definitely moving onto big things, all built on this method we devised.

So this is someone who was making a few thousand a month in the self-help niche and whose major interest is in the area of why some new business startups are successful but most aren’t

She looked into this and found that the business niche, start-up capital, location, age of business person, experience and a shedload of other things didn’t actually seem to matter too much when it came to which businesses were successful and which folded.

What really seemed to matter in her opinion, was the attitude to rules that the business person has.

Now if you’ve read any of my products or emails you’ll know I’m a huge believer in doing something, then apologizing if you ‘get caught’ rather than asking permission upfront and being turned down.

So when she told me that she was convinced that the person who bent the rules was much more likely to succeed I was really interested and intrigued.

She said that typically the person who was less restrained by factors such as local legislation, popular ethics (one example she gave was someone who set up a competing shop next door to an existing one and put the existing one out of business)and not being worried about what other traders or even customers thought was more likely to succeed than someone who ‘toed the line’ and did everything by the book.

The really interesting part to this is that she told me she’d found a change in behavior in people she knew personally who had started businesses and almost failed but then pulled back from the brink:

They learned to be less restrained by rules and ethics and take more chances, and adapted their behavior accordingly!

Do you see where this is going yet?

See where the money is going to come from?

She created a whole product around ‘freeing’ yourself up from restraint by learning to think like a business person.

She wrote a book (to brand herself as an expert) created a course and offered personal consultations and coaching.

All offers to take people who were natural rule-followers and turn them into people who thought like successful business owners.

I don’t mean by becoming ruthless or nasty (although caring less about what others think of you was a key part in this), it was more about overcoming the built-in problem most of us have with stepping outside the rules.

It’s about looking at rule-breaking and risk-taking from an objective perspective NOT as the socially conditioned school kid that most of us feel inside us when we might ‘get into trouble’ or have someone else disapprove of our actions.

I’m totally comfortable with this and think that if you want to be successful you have to bend the rules from time to time and not worry about it

When I was first starting out I’ve certainly sent out cheques that were incorrectly made out or not signed to give me enough time to get the money together…

…or phoned a competitor pretending to be a potential customer in order to get a look at their pricing structure.

Anyway, my client is doing incredibly well-teaching people how to move over from being a rule follower to a rule breaker.

She’s got some cracking branding in place and I think she’ll make a LOT of money from this.

Last time we spoke she was making over $14,000 a month from her products and (mostly) coaching program.

She says most of her clients are absolutely delighted with their newfound ‘thinking freedom’ and almost always show an upturn in business or performance.

All for showing people the way to the ‘dark side’ eh? 🙂

If you found this helpful and informative, there are nine more  – no optin, 100% free, short, to the point reports like this – CLICK HERE

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How I Structure The ‘Bread And Butter Part Of My Income…

For quite a while my income was shaky when I first went full-time online.

I’m not talking about the actual amount that came in – I seemed to earn at least the same as the previous month if not a little more each month.

But it felt shaky because I knew that I had to make sales every month to keep it coming, and that’s more stressful than you might think.

Don’t get me wrong, it’s not as stressful as being a coal miner or an emergency room nurse, but it did have its moments

And with one baby and another on the way, I knew I needed some stability financially as quickly as possible.

Remember although it had been a while since I quit my job I was still having to make NEW sales each and every month to keep my income at this level.

And that’s hard work whatever level you’re at.

So I took a step back and looked at the whole internet marketing niche from a very common-sense viewpoint

I could see I needed to build a core income, (or ‘bread and butter’ income as I later called it) that would basically pay my bills and leave me with room to breathe and be creative to build my business.

 I had to find a way to get hundreds of people to pay me on the same date every month so I knew when and how much money I had coming in…

 …and all I would have to do was create fresh content for them each month, NOT have to make new sales, be forced to find new customers or worry about driving new traffic.

 The answer was recurring payments, continuity, subscriptions, membership sites or whatever you want to call it.

 The payment processor (I used Clickbank to start with) was already available to me so I just needed to look round to see what type of product was selling well.

 I did a few day’s research and decided I’d go into the PLR creation business!

Within a month or so I’d built a PLR membership site (I outsourced the creation of the PLR packages)…

Within 30 days my original PLR site had sold out so I built a second one, marketed it in the same way and that one sold out too!

I learned quickly that limiting the places in my PLR membership worked very well in terms of scarcity, and limited each site to 100 people initially.

IMPORTANT: I worked my arse off to sell those PLR places, using all sorts of techniques from mailing my list right through to banners, swapping ad placements, offering $1 trials to my partner’s lists and including affiliate programs to attract more JV partners.

Looking back, one of the other best things I did was to work solidly for two days tracking and collating which selling/traffic method worked the best, and for the following month put all my efforts into THOSE methods alone.

The result was that I had much more than my monthly bills covered by this continuity (around $5400 per month and that increased dramatically as I added more continuity sites) and the stress and pressure of having to make new sales every month lifted like a kid losing his grip on a helium balloon.

$5400 was TWICE the salary I’d dumped to go full-time online BTW 🙂

So that was my method.

Simple and straightforward – just add hard work and mix.

It’s easy to do the same…

Research what content or service people want and make it into a continuity site.

Work your danglies off promoting it in every way you can think of or afford and then spend a solid 48 hours tracking which methods work.

Then work your butt off AGAIN focusing on just those methods.

Finally (and this is a biggie), plug your continuity program into the back end of EVERYTHING you do.

 EVERYTHING!

If you have a sales funnel make sure it’s in there, even if it’s entirely unrelated.

Yes even with unrelated products this does work but track and test it so you know your numbers.

Make sure that every new subscriber who comes onto your list knows about your continuity and are reminded regularly about it.

Create a discount offer and place your ad on your JV partner’s thank you pages in exchange for you promoting their launches

Email your ENTIRE list when you add new content. Tell them about this months’ exciting new content and if they haven’t joined yet tell them that they should.

Make the email appealing enough to pull in new members.

By doing this you’re letting existing members know that there is new content to download but you’re also making the email into a teaser to encourage new members.

If you frame your emails this way it’s really just sales copy 🙂

  1. Q. When is the right time to launch your first continuity site?
  2. A. RIGHT NOW!

As soon as you feel you know even the basics of your internet marketing business, start working on the continuity sites that will make up your bread and butter income.

It’ll take away much of your stress, remove your reliance on having to do launches every six weeks to make money and eventually it will totally remove some of the dependence you have on JV partners and affiliates.

It’s why I don’t need to do launches and why I don’t need affiliates.

It makes you free from needing others

It makes you your own person in a business sense.

Create continuity sites – it makes a HUGE difference.

If you found this helpful and informative, there are nine more  – no optin, 100% free, short, to the point reports like this – CLICK HERE

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One Day Money Memberships

There are two reasons that most newbie marketers never try this:

  1. Because they think it’s somehow unethical (it isn’t)
  2. Because they’re scared. (It’s not scary, it’s easy and exhilarating

I’ve done this myself and have earned literally hundreds of thousands of dollars from it with very little initial work

I’ve mentioned it before although perhaps not this exact method.

OK here we go…

So first you get your idea for your continuity product…

Something like:

How to make money from plugins

How to build a mailing list of 100,000 subscribers

How to build your own Amazon Empire

How to start your own event promotion business

How to build a six-figure local SEO business

…or anything like that which tickles your tackle.

And then you get busy and write (or outsource) the sales page.

Then you busy and write (or record or outsource)the first lesson/’module/video or whatever delivery method you choose

The whole thing takes about ONE DAY if you get started early and work your arse off doing what I call a ‘power day’

Power day?

Well, this is when you dump all distractions and let NOTHING take your eye off the ball.

You focus 100% on getting the job done and don’t stop until it IS finished.

It’s knackering absolutely, but at the end of the day when you have the sales page ready and the first lesson in place you feel like the soap after a women’s volleyball championship 🙂

Because when you’ve got these basics in place you can launch.

You don’t need all the lessons/modules to be in place, you just need to be one lesson ahead of your subscribers.

And here’s the biggie…

AFTER you’ve launched lesson one you can gather all your subscribers into a Facebook group or forum or however you want to set it up and ASK them what they want to see next.

Sure you’ll have some kind of loose structure in mind, but by asking your members what they want to see next you’ll never be short of content ideas AND you’ll keep your refunds low and your retention rate high because they’ll never be disappointed in the content……because THEY chose it.

I’ve run continuity sites like this and the feeling of belonging your members get when you listen to them and provide what they’re asking for it totally priceless.

It makes your continuity incredibly STICKY (high retention rate) which in turn makes affiliates want to promote it.

Here’s the best bit – your original members will feedback to you on what they want to see next right?

Your job is then to stack it up into a DRIP FED course that is delivered automatically to all new subscribers.

When the course reaches its natural conclusion (as they all do) you’ll have a ready to go drip-fed membership that it 100% HANDS-FREE for you and all you have to do is pour new members in the top.

Lovely model takes about a day (initially) to set up and then you have a drip-fed, fully automated course that you just need to pour new buyers into!

If you found this helpful and informative, there are nine more  – no optin, 100% free, short, to the point reports like this – CLICK HERE